A Federation University Australia degree in strategic marketing and organisational leadership, delivered in full from our Curepipe campus.
The Bachelor of Business (Marketing and Management) pairs the analytical side of marketing — consumer behaviour, data and strategy — with the people and leadership skills needed to run a team or a business unit. It's a full Federation University Australia degree, taught to the same curriculum and standard as the university's Australian campuses, but delivered entirely from Curepipe. Students entering directly work through three years of study; those who complete the Diploma of Business first can complete the degree in two, carrying full credit into Year 2.
Core units build from consumer and organisational fundamentals through to strategic marketing and international business practice.
Graduates are prepared for roles that combine strategic thinking with people leadership, across marketing, operations and general management functions in a wide range of industries.