Bachelor of Business (Marketing)
Build brands that grow and campaigns that convert
Learn how to understand customers, create value, and drive business results. Awarded by Federation University Australia and Delivered in Mauritius by Ocep Aussie Ltd.
Why choose this degree
Internationally benchmarked
Curriculum taught locally with strong industry relevance to Mauritius and global markets.
Hands-on projects
Work on real marketing challenges in research, branding, digital channels, analytics, and strategy.
Industry experience
Optional co-operative placement pathway to gain experience before you graduate.
What you will learn
Analyse customer and market data to generate insights
Plan and execute integrated marketing campaigns across digital and traditional channels
Build and manage brands, including positioning and storytelling
Conduct and interpret market research using qualitative and quantitative methods
Use marketing analytics and dashboards to measure performance and ROI
Present recommendations clearly to decision makers
Work in teams, manage projects, and act with professional ethics
Programme structure
Sample progression
Year 1
Principles of Marketing, Introduction to Management, Fundamentals of Accounting and Finance, Business Communication, Foundations of Law, Microeconomics, Professional Identity, Statistical Methods
Year 2
Consumer Behaviour, Marketing Research, Digital Marketing, Services Marketing, Business Information Systems, Entrepreneurship and Innovation, Elective, Elective
Year 3
Brand Management, Integrated Marketing Communications, International Marketing, Strategic Marketing, Marketing Analytics and Insights, Elective, or choose the Co-operative Placement 1 and 2 option with two advanced units
Entry requirements
A-Level or HSC entry routes, including a pass in English or equivalent
Alternatives such as HSC Professional, IB Diploma, relevant diplomas, or overseas equivalents are considered
Recognition of prior learning and credit transfer available for prior study or relevant experience
Mature-age applicants may be assessed case by case
Fees and payment
Application fee:
Rs 1,500, non-refundable
Administrative fee:
Rs 4,500 per year, pro-rata rules apply
Tuition:
Rs 116,667 per year, lump sum or semester instalments
Resource fee:
AUD 1,700 per semester, non-refundable
How you will learn
Teaching methods:
Lectures, workshops, labs, and studio-style campaign projects
Assessments include:
Research reports, brand plans, creative briefs, media plans, analytics dashboards, presentations, and exams
Facilities:
Access to modern classrooms, computer labs, Wi-Fi, and a digital library
Admissions process
Submit your application and documents
Eligibility check and offer decision
Receive your Letter of Offer, complete enrolment and payment
Quick facts
Award:
Bachelor of Business (Marketing), Federation University Australia
Mode:
Full-time, face-to-face with online portal access
Location:
Curepipe campus, Mauritius
Ready to launch your marketing career?
Ocep Aussie Ltd
Bringing world-class Australian higher education to Mauritius through a strategic partnership with Federation University Australia, offering internationally recognised programs that combine academic excellence with practical, industry-focused learning.
Contact
Curepipe, Mauritius
info@ocepaussie.com
+230-670-0517
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